Celebrating Self-Reliance: Atmanirbhar Bharat Utsav 2024
Hosted at grand Bharat Mandapam, Pragati Maidan, New Delhi, from January 03–10, 2024 this event stands as a beacon of pride for India’s indigenous craftsmanship and entrepreneurship.
At the forefront of this celebration is the Ministry of MSME Pavilion, which pulsates with the vibrancy of the “PM Vishwakarma” theme, a scheme dedicated to empowering traditional artisans, or ‘Vishwakarmas’.
The essence of self-reliance resonated through the colourful and vibrant products by India’s traditional artisans and craftsman, was a moment to witness at the Atmanirbhar Bharat Utsav 2024.
Appreciation of Indian Art & Craftmanship
The Atmanirbhar Bharat Utsav is not merely an exhibition; it’s a platform that amplified the lives of countless artisans. The PM Vishwakarma Scheme, with its comprehensive support, acted as a catalyst for these traditional craftsmen and craftswomen. The holistic end-to-end support provided under this scheme empowers artisans with the tools, resources and opportunities needed to thrive in a competitive market.
Involvement of Weavers & Artisans from different states of India
There were more than 100 weavers and craftsman participated in this event. The stalls allocated within the pavilion represented not just economic sectors but also echoed the ethos of the PM Vishwakarma Scheme. A diverse array of products showcased — ranging from bamboo crafts to custom tailoring and from games and toys to cosmetics — mirrors the rich tapestry of Indian creativity and skill.
The spirit of handmade weavers, artisans and craftsman imbued the air. Indiahandmade.com, an ecommerce hub exclusively for artisans, interacted with them to create awareness about the platform and explained how it stands as a testament to the prowess of Indian craftsmanship.
Representing diverse sectors, from textiles, handloom and embroidery works to leather footwear, ceramics and food products, the platform provides a digital gateway for artisans to showcase their talents and connect with a global audience.
Inclusivity and Empowerment
The ethos of inclusivity threads through the very fabric of this event. Allocating stalls to categories like SC/STs, Women and Divyangs ensured that the spirit of Atmanirbhar Bharat reaches every corner of the nation. This commitment to inclusivity not only signified equal opportunities but also showcased the immense talent that exists across diverse sections of society.
Diverse Array of Indian Handicrafts and Handlooms at Atmanirbhar Bharat Utsav
The Atmanirbhar Bharat Utsav 2024 showcased a magnificent array of Indian handicrafts and handloom products, showcasing the incredible talent and craftsmanship of traditional artisans. Within the Ministry of MSME Pavilion, various sectors came to life, representing the essence of India’s indigenous creativity.
Textiles and Handlooms
The vibrant tapestry of India’s textiles and handloom industry took centre stage at the event. Visitors observed a kaleidoscope of sarees, shawls and fabrics adorned with intricate weaves, such as Banarasi silk, Chanderi cotton, Jamdani saree and Patola silk.
Embroidery Works
Exquisite embroidery from different regions of India glorified the exhibits. From the famous chikankari of Lucknow to the colourful mirror work of Rajasthan and the intricate kantha embroidery of West Bengal, each piece told a unique story of heritage and craftsmanship.
Leather Footwear
The craftsmanship of leather artisans is showcased through a range of traditional footwear, including Kolhapuri chappals, Jodhpuri juttis and mojaris. These products highlighted the artistry and durability of Indian leatherwork.
Ceramics and Pottery
Artisanal pottery and ceramics from various states demonstrated the mastery of pottery-making techniques. From terracotta items to intricately painted pottery, these products exhibited the diversity of Indian pottery traditions.
Bamboo & Wood Crafts
The versatility of bamboo crafts took a prominent place, displaying a range of products from baskets and furniture to decorative items. These exhibits underlined the sustainability and skill inherent in bamboo & wood crafts.
A Future of Self-Sufficiency
Atmanirbhar Bharat Utsav 2024 is a testament to India’s resilience and ingenuity. It showcased the power of self-reliance and the unwavering spirit of India’s artisans. Each masterpiece talked about itself, its history, its journey through decades and the value it can derive for the future.
Indiahandmade serves as a vital platform, bridging the gap between these artisans and a global audience. Through this digital gateway, artisans gain visibility and opportunities to create a wider reach, build better living conditions and preserving age-old traditions which is ingrained in the roots of India.
Jai Hind. Jai Bharat.
